Should I Create a Blog or Website?

Just like you, there are lots of entrepreneurs who are contemplating if they should create a website or blog. Prior to making a call about having a blog vs website, let’s talk about what a blog really is.

A genuine blog is nothing more than web logs where an individual writes content called posts on a particular subject. The posts are in sequential order and include the date it was posted.

Every time you post content to your blog, your blog visitors can write comments about what you have written. Having this type of interaction with your website visitors is great as it allows you to build a community that people can come back to.

Blogs have come a long way from just being a one page log of many posts and comments. Now you can have what some like to call a regular or “static” web site made on blog platform. The great thing about this is that you now don’t have to have two separate sites – you may have a blog and regular site one platform and on the same domain. Having a blog incorporated with your web site on the same domain is the most highly effective way of doing things.

If you’ve got a separate blog that is not on your domain, your main web site will not benefit from all the search engine optimization power that your blog creates for your domain. This power is formed due to all the new blog posts which will reside on your domain. The search engines love when a site posts new content.

When you make a site that has a blog on the same domain, your web sites Page-rank and authority will increase. Put as simply as possible, Google and the other search engines will adore your website and give it a higher rank on their results list.

Being that visitors have the ability to make comments under your posts will also help with a rise in your authority. Another benefit to having a blog is that you can set it up to automatically add social media sharing buttons under your posts. These buttons remind your visitors to share your posts with their followers on social media sites.

This gives you a link from their social media page to your web page, causing a rise in traffic to your site.

So why not just create a blog?

There are a lot of benefits to having a blog, but there are some drawbacks too.

Old blog entries won’t look important because of the date on them (as well as it will be harder for your visitors to find those old posts), and the home page itself will not be targeted enough to be a correctly formatted home page.

Blogs are superb adding original content to your site, but their layout makes it harder for visitors to find what they are looking for. The very last thing you need is for your significant info to be troublesome to find. That is the reason why you have got to create static web pages (AKA “regular webpages”) where the content stays on the page instead of “falling off the page” like a blog post ultimately would.

What you can do is use your blog post to broadcast the content that you create on a static webpage. By doing this you’re also making your web site more SEO friendly, because now you have more internal links on your website.

When you create a website, it is important that your home page is concentrated on a clear call to action. By having a blog, the content on your home page will continuously change whenever you make a post, and that takes away from it being targeted.

So the final analysis is this: You should not select between having a blog or website – you want to exploit having the advantages that both will give you when they’re on the same domain. The simplest way to do this is to create a wordpress site.

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How to Create a Sales Increasing Website for Your Business

When you decide that you want to create your own website, it can be tough to know what to do being that there are so many web design solutions on the out there. The simplest way to make a decision on which one to use is to ensure you select software that will enable you to easily search engine optimize your site without needing to know website code like Html, PHP, CSS, etc.

Many beginners select “do it yourself” website creation solutions based totally on user friendliness and price.  Naturally, you want an inexpensive simple solution, but there is however another missing element that must be addressed, and that’s search website friendliness. The software that you use to create your website should make it simple for you to search engine optimize the site. Enhancing certain SEO elements on your web pages will help your site get higher rankings in Google (and the other search engines too).

The reality is that most DIY solution providers with software that allows you to create your own website don’t tell you how significant On Page SEO is. This is often because their software is too limited for search engine optimization purposes. They’ll gloat about the simplicity of use, the minimal cost, and how it’s possible for you to create an attractive website without any programming skills, but they won’t concentrate on search engine optimization.

There are software firms which will mention optimization, but they focus mostly on meta tags as if that’s the only part of on page SEO. There’s much more to optimizing your site after you include your meta tags, and you won’t have a correctly optimized site if you don’t concentrate on all of the other website optimization elements.

The most important thing you should think about when making a customer attracting website is to ensure that you have selected web design software that was built with SEO and conversions in mind. If your potential customers can’t find your website in Google when they’re online searching for something that your offer, then there’s no point in even having a website; no matter how good it looks. Your site will just be another pretty web property that nobody sees.

After you find software that is focused on all aspects of optimization, you then can start considering price and simplicity. Don’t listen to all the sales hype out there – do your due diligence and choose wisely.

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Website Optimization – How to Create an Optimized Website

If one was to ask a programmer or web site developer what website optimization is, their answer will make you think you were chatting to someone that spoke another language. They’re going to talk all about CSS code and java scripts, for example, and how you should not have way too much of this and that in the code, and so on.

All of that’s great; nevertheless there’s far more to enhancing your site than stressing about complex stuff that concern programmers. What I would like to chat to you about are the things which you as a newbie can do to optimize your own website so it can attract your target market and turn them into possible consumers.

Your website must be optimized to do 2 things:

1)      Be found in the search engines  (particularly Google)

2)      Convert visitors into consumers (or at the least get those visitors interested enough in your business to take some kind of action when they come to your website)

When you receive website optimization training, you learn that is all about making your site search engine friendly, and adding elements to your site which will convert visitors into buyers.

There are 2 crucial website optimization terms that you’ve got to know and understand, which are: Search Engine Optimization (also known as SEO) and Conversion Optimization.

Search engine optimization can be further broken down into 2 groups: On Page Optimization and Off Page Optimization.

On Page Optimization is composed of elements that have to be incorporated on your site, (e.g. meta tag optimization, heading tags, keyword heavy pages, xml sitemap, image optimization, internal linking, and more). Off Page Optimization is composed of building links to your website from other sites and web properties. The great majority of those links should come from sites that are related to what your website is about.

Utilizing all of these elements together will help your target audience find your website in the search engines.

What happens to all that traffic after they come to your website? The solution to that relies on if you have optimized your website to increase conversions. That explains why conversion optimization is part of website optimization. In other words, you have to give your website visitors an action to take that will benefit both parties.  For example, have them fill out a form so that you can follow-up with them later.

As you can see, website optimization is composed of several elements. The main thing is to make certain that while you are creating a website, you are optimizing it at the exact same time.

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A Basic Introduction to SEO

Along your journey of knowing how to get an online presence, I’m certain that you have asked yourself the question, “What is SEO?” Well SEO stands for Search Engine Optimization – that means to optimize your web property so it will be indexed and placed in the search engine result’s natural list.

There are numerous search engines on the web, but Google, Yahoo, and Bing are the top three. Many beginners make the mistake of thinking that they can just pay the search to be included in search engine list of results. This isn’t true! You can’t pay them to be listed in their natural search results (the primary list that folks look at). Your online property must be optimized in precisely the way the search engines’ computerized system likes for it to be if you want it included on the list.

Step one to making this occur is to correctly optimize your site in order for it to get indexed. Google (as well as other search engines) does have what’s called a PPC promotional program where you can pay for inclusion into their funded lists, but your site still must be optimised in a certain way to be on this list too.

When you go to Google and type in a keyword phrase for something, the list of results are websites, blogs, articles, promotional releases, videos, and so on that’ve been indexed in Google. Before those webpages are placed in the index, Google’s robot (often referred to as a spider) “crawls” the content on each one of the pages. After the pages are in the index, Google’s robot then sets the relevancy of each webpage to the keyphrase that was employed, listing the pages ranked by relevancy to that term. Let’s imagine that somebody is looking in Google for the phrase fashion designer. In this example, you may have a website that’s really applicable to the term fashion designer, but if the pages of your fashion design site isn’t search engine optimized correctly for Google, then none of your webpages will be listed in the results. Your ideal customers will be unable to find your site. Regardless of whether your site has the proper SEO elements on it, it can take a lot of time to get it listed on the 1st page of results for certain popular terms. There are several factors that come into play which decides your ranking in Google, and particular things that have to be done on your website and indirectly to your site to get the specified results.

SEO that improves the pages of your site is called “on page optimization“; while improving your site indirectly thru diverse online marketing methodologies (link building and social media activity) is called “off page optimization”. You must utilize both to rank higher than your competition.

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Is Your Website Designed to Attract Customers?

How many prospective customers leave your website without expressing an interest in buying from you? If you don’t have a way to get back to them, they may never return. Following up with your website visitors is as simple as keeping in touch via email. You can get their email address by simply adding a sign up form on your website.

Having a sign up form on your website is one of the easiest ways to optimize your website for conversions. You can’t expect your website visitors to be interested in what you have to offer just because you have a nice looking website. Your ideal customers want to purchase from someone they trust, and in order to build that trust you need to focus on developing a relationship with them. Capture their name and email address, develop a relationship by sending them valuable emails, and expect your conversion rate to increase.

Why would a website visitor give you their email address?

The answer is because you will offer them something of value in exchange for it. All you need to is offer your website visitors a coupon, free report, a chance to be on your special offer list, etc. and many of them will sign up.

You do not have to manually keep track of hundreds of email addresses, because you can use what’s called an autoresponder system to do all the hard work for you. The autoresponder system will also generate the sign up form code to add to your website. Once someone signs up, they will automatically receive pre-written emails that you added to your autoresponder system…and the best part is that you can set the system to send out the emails at the exact time that you specify.

Don’t miss out on the opportunity to build a relationship with your website visitors. Adding a sign up form to your website and following up with your website visitors is a very effective sales increasing strategy. The easiest way to do this is to utilize an autoresponder system like Aweber.

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